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Animation Direction and Art Direction, 2014 |
Silver, Cannes 15 ★ |
Wood Pencil, Branded Film D&AD 15 ★ |
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In a tribute to D&AD, Lobo created a short film that summarises five decades of the D&AD Awards, recalling memorable pieces of design and advertising that won a coveted D&AD Pencil. Including famous spots for Honda, Cadbury’s and Old Spice, over 20 references were picked from the immense D&AD archives and reinterpreted using 2D and 3D animation, stop motion, live action and puppetry. With each ad’s narrative linking with the next, the flowing, surreal sequence reflects the ambiguous and unpredictable nature of memory and creativity. |
CREDITS |
Client |
D&AD |
Production Company |
Lobo |
Executive Producer |
Alberto Lopes Sérgio Salles André Rosa |
Agency |
DDB Barcelona |
Operator |
Albert Roige |
Director |
Mateus de Paula Santos Loic Dubois |
Post Producer |
Aron Aguiar Eve Weigel Amanda Queiroz Telles |
Motion Design |
Fabiano Broki Felipe Frazão Cristian Cesar Cunha Diego Coutinho Diogo Kalil Fábio Acorsi |
Storyboard |
Michel Venus |
Artistas de Construção de cenário eMarionete |
Fabiana Fukui D. Lee Peffer II Ligia Jeon Rafael Nascimento/td>
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Stop motion |
D. Lee Peffer II Paulo Pássaro |
2D Animation |
Paulo Pássaro Fabiano Broki |
3D Animation |
Diogo Kalil Paulo Pássaro Daniel Alvite Victor Dinis Amaral Fernandes |
Render 3D |
Mauricio Löbel Felipe Bauer |
Digital Artists |
Francisco Sanches Rafael Nascimento |
Compositig |
Fabiano Broki |
Set producer |
Rino Siviero, Fernando Lopes |
Rotoscopy |
Gassan Abdouni |
Production Assistant |
Bruna Amorim |
Music |
BSO |
Trilha Sonora |
Paulo Beto |