Nike Football – Steven Jackson

Direction and Art Direction, 2007
     During my time at Belief, Pablo Marques (RGA NY at the time) contacted me to do a campaign for Nike Football, with american football player Steven Jackson, from St. Louis Rams, and Shawne Merriman, from San Diego Chargers, consisting of two web spots. I did the art direction for the campaign and directed Jackson’s spot. Due to shortage of time, the project had to be divided and the direction of Merriman’s spot was made by Marcelo Petrella.
Client Nike
Agency R/GA NYC
Production Company Belief Design
Creative Director Marcelo Petrella
Executive Producer Terry O’gara, Marie Soto
Director Diogo Kalil
Designers Josh Lewis
Jinna Kim
Max Springer
Animation Ira Shain
Trango Interactive
Rigging Ricardo Nadu
VO Steven Jackson